> For the complete documentation index, see [llms.txt](https://docs.turboload.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.turboload.ai/analytics-and-reporting/reports-and-exports.md).
# Reports, Metrics & Exports
> **Executive Speed Accountability:** Track long-term performance trajectories, validate the conversion impact of theme updates, and download presentation-ready PDF and CSV reports.
The **Reports** section offers comprehensive historical analytics, enabling merchants, agencies, and stakeholders to track performance trajectories, validate the impact of theme changes, and generate executive summaries.
***
## Direct Answer: How do I export TurboLoad performance reports?
To export your store's performance data, navigate to **Reports** (`/app/reports`), select your desired timeframe (7, 30, or 90 days), and click either **Export PDF** for an executive, multi-page presentation or **Export CSV** for raw tabular data. Exports download instantly to your computer with zero configuration required.
***
## Exploring Historical Performance
### 1. Flexible Timeframe Selection
At the top of the Reports page (`/app/reports`), toggle between preset reporting windows:
* **Last 7 Days:** Ideal for monitoring immediate regressions following a recent marketing campaign or app install.
* **Last 30 Days:** The standard benchmark period matching Google's rolling Core Web Vitals assessment window.
* **Last 90 Days:** Long-term seasonal comparison (e.g. comparing Q3 baseline against Q4 holiday peak).
### 2. Metric Breakdown & Device Segmentation
Reports dissect your performance data across multiple dimensions:
* **Device Type:** Mobile vs. Desktop comparison. Mobile traffic represents 70%+ of Shopify shoppers and is evaluated most heavily by Google.
* **Core Metrics:** Daily averages and 75th percentile (p75) values for LCP, INP, CLS, and TTFB.
* **Page Views & Traffic Volume:** Correlate speed metrics with traffic surges.
***
## Standardized Report Exports
TurboLoad makes it simple to download and share performance records across your organization with canonical standardized exports:
```mermaid
flowchart LR
subgraph Dashboard ["Reports Center"]
RD["Reports Dashboard
(/app/reports)"]
end
subgraph ExportActions ["Export Pipelines"]
CSV_ACT["Click Export CSV"]
PDF_ACT["Click Export PDF"]
end
subgraph OutputFiles ["Canonical Deliverables"]
CSV_FILE[("Tabular Data (.csv)
turboload-report-period.csv
(Excel, Sheets, PowerBI)")]
PDF_FILE[("Executive PDF (.pdf)
turboload-report-period.pdf
(Stakeholder Briefings)")]
end
RD --> CSV_ACT --> CSV_FILE
RD --> PDF_ACT --> PDF_FILE
```
### 1. Tabular CSV Export (`.csv`)
* **Download Action:** Click **Export CSV** in the top action bar.
* **File Name Format:** `turboload-report-.csv` (or `turboload-report-.csv` for single-day reports).
* **Contents:** Clean, unformatted tabular data containing timestamps, scores, page views, and millisecond values for all Core Web Vitals.
* **Use Case:** Direct ingestion into Microsoft Excel, Google Sheets, PowerBI, or Tableau for internal analytics.
### 2. Executive PDF Report (`.pdf`)
* **Download Action:** Click **Export PDF** in the top action bar.
* **File Name Format:** `turboload-report-.pdf`.
* **Contents:** Beautifully styled, presentation-ready multi-page PDF including visual score rings, trend graphs, app attribution summaries, and prioritized recommendations.
* **Use Case:** Executive briefings for store founders, board members, or client presentations by Shopify partner agencies.
***
## Automated Executive Reporting & Agency Sharing
Designed for both independent brand owners and full-service eCommerce agencies:
* **Client Presentation Ready:** Clean, branded PDF deliverables eliminate the need to manually build monthly speed decks.
* **Audit Trails:** Historical exports provide immutable proof of speed improvements achieved over time.
* **Secure On-Demand Access:** Team members with Shopify Admin permissions can export reports at any time.
---
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